Petbu (“We”) are committed to protecting and respecting your privacy.
For the purpose of the Data Protection Act 1998 (the Act), the data controller is Venturespring Limited of Harwood House, 43 Harwood Road, London SW6 4QP.
Information we may collect from you
We may collect and process the following data about you:
Information we collect about you. With regard to each of your visits, we may automatically collect the following information:
technical information, including the Internet protocol (IP) address used to connect your computer or mobile device to the internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system, device type and platform;
information about your visit, including the full Uniform Resource Locators (URL) clickstream (including date and time); content you viewed or searched for; page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page.
Information we receive from other sources. We may receive information about you if you use any other websites we operate or the other services we provide. In this case we that data may be shared internally and combined with data collected through our Services. We also work closely with third parties (including, for example, business partners, sub-contractors in technical and delivery services, advertising networks, analytics providers and search information providers) and may receive information about you from them.
Uses made of the information
We use information held about you in the following ways:
to carry out our obligations in providing the Services to you, together with information and services that you request from us;
to enable you to access the Services;
to personalise your use of our Services to reflect your interests;
to enable you to find your friends or users with similar interests to you, either through our Services, your contacts (subject to your consent) or through third party social networks;
to ensure that content is presented in the most effective manner for you and for your device;
to provide you with information about other services we offer that are similar to those that you have already used, searched for or enquired about;
to provide you, or permit selected third parties to provide you, with information about goods or services we feel may interest you;
to notify you about changes to our Services;
to administer our Services and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes;
to improve our Services to ensure that content is presented in the most effective manner for you and for your computer or mobile device;
as part of our efforts to keep our Services safe and secure;
to measure or understand the effectiveness of advertising we serve to you and others, and to deliver relevant advertising to you;
to make suggestions and recommendations to you and other users of our Services about goods or services that may interest you or them.
Information we receive from other sources. We may combine this information with information you give to us and information we collect about you. We may use this information and the combined information for the purposes set out above (depending on the types of information we receive).
Disclosure of your information
We may share your personal information with any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 1159 of the UK Companies Act 2006.
We may share your information with selected third parties including:
Business partners, suppliers and sub-contractors for the performance of any contract we enter into with them.
Advertisers and advertising networks that require the data to select and serve relevant adverts to you and others. We do not disclose information about identifiable individuals to our advertisers, but we may provide them with aggregated or anonymised information about our users. We may also use such aggregate information to help advertisers reach the kind of audience they want to target. We may make use of the personal data we have collected from you to enable us to comply with our advertisers’ wishes by displaying their advertisement to that target audience.
Analytics and search engine providers that assist us in the improvement and optimisation of our Services.
We may disclose your personal information to third parties:
In the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets, subject to appropriate safeguards being in place.
If Petbu or substantially all of its assets are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets. Under these circumstances, our obligations to you will be transferred to the third party purchaser.
Under the terms of a court order, in which case we may be required to access, record and share you information in order to comply with the order.
Children under 13
Where we are ordered to retain any such information by a court of competent jurisdiction or requested to do so by law enforcement bodies; or
To the minimum possible extent to prevent such users from attempting to rejoin or access our Services.
Where we store your personal data
All information you provide to us is stored on our secure servers. Where we have given you (or where you have chosen) a password which enables you to access certain parts of our Services, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.
Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our servers; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.
You have the right to ask us not to process your personal data for marketing purposes. You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your data. You can also exercise the right at any time by contacting us.
Our Services may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.
Access to information
The Act gives you the right to access information held about you. Your right of access can be exercised in accordance with the Act. Any access request may be subject to a fee of £10 to meet our costs in providing you with details of the information we hold about you.
Contacting us about a deceased user
Please contact us at email@example.com to report the death of a Petbu user. We may require certain details and will work with close family members and representatives to close accounts and, in certain limited circumstances, to provide content from a deceased user’s account. Despite this, our primary aim is to keep information about our users secure and any decisions relating to a deceased user will only be made after careful review.